Case Study - Shifty. Unit 2 section B

Representation

Shifty is represented by Danny Mays, jason Flemyng and Riz Ahmed (Riz MC). Riz Ahmed plays a drug dealer called Shifty. The supplier of the drugs, Glen, is played by jason flemyng.

Institutions

The production companies are, Between the Eyes and Film London. The Film was distributed by Metrodome Distribution.

Audience

Young adults who are at the age where they decide to stay in education or leave it. The niche audience are mature adults.

Genre

Hybrid: Independent, action, comedy.

Ideology

The messages are that if you get involved in drugs it could either ruin your life or end up killing you, It is better to get a good education and a respected job.