Q1. For me, i like it when a cinema has a seating area, possibly with food, like Clapham Picture House, it is very cosy and quite homely. But i don't really mind about appearance, i will go to the worst cinemas as long as the viewing quality is good.
Q2. 3D and digital projection facilities will make exhibitors lives much easier. They wont have to load the film into the projector, and change the film when it runs out. 3D already generates a lot more money for exhibitors than a normal film. Perhaps digital projection facilities will generate more interest in HD quality screenings.
Q3. Multiplexes have allowed exhibitors to show a range of films, with different start times, and allowed customer choice to be central to the visit of a multiplex. Exhibitors can now make more money from the growing audience.
Q4. I look for nice seating, a cosy environment, good quality screening with big screens, good food, not too expensive. A large amount of choice for which film i want to see.
Q5. British films will probably try and hire well known actors so that they can have personal appearances from the cast, when the film is being exhibited.
Q6. In the future the role of the exhibitor could loose power, since digital projection facilities are arising, It would be much more cost efficient for distributors and producers to showcase their films in their own company's cinemas. Soon these three professions could merge into one.
Q7. I think independent cinemas will have to be very cunning in order to survive in the future. Some have already started building restaurants, bars and cafes attached to the cinema, and others could soon have to join them. They will have to have more events and special occasions in order to retain their audience.
