6 months before film is due to release. Very short – 30 to 90 seconds. Main trailers and theatrical trailers. They aim to reveal the name of the film, the release date and the actors or genre. Showcase best bits.
The Girl With The Dragon Tattoo
Starts with a close up. Less famous you are the more graphics you need. Titles which give you genre and narrative. Teaser faster paced, no sound bites. Scenic character then crime. Graphics very simple but effective. Action, punch moving car, location. Shots that appeared to link all showing the same thing, some sort of crime. Final shot focuses on a girl with a cross over of three other clips. The date is mentioned twice.
The Girl Who Played With Fire
Titles are Rippling, drifting. 2 different sizes, 2 diff colours. Asymmetrical. Fire over-laying, and going behind to suggest they’re 3d. Ash. Using specific clips to refer to the titles.
The Girl Who Kicked The Hornets Nest
A short frame of reference to give the feel of the film, in between other titles. Music particularly powerful. Weighting of the frame.
It is very short, 36 seconds. They’re selling the actors names, big, white on black. You start with an atmospheric sound and then the beat begins to pick up, which is synchronized to the woman’s walking. It focuses on the main woman a lot because she is the main aspect of the film. The music is very dramatic. There’s an unrelated shot, with all the others relating to the main scene of her walking.
