miss leg hw

Inception

1) What cinematic techniques are used to establish mood and tone?

At the very beginning of the trailer a voice over by leonardo dicaprio tells us what the film concerns. The music throughout the trailer is very predominant. It is very dramatic, and grabs your attention right from the beginning with a loud droning. This enhances the dramatic tone of the film. The shots are also cut so that they are in time with the music, this can make the music have more of an impact at certain times. As the trailer progresses, the music gets faster and the amount of instruments used increases, this in time with the increasingly shorter cuts helps to build the trailer to a climax, which is the title. This cinematic technique makes the trailer very powerful and memorable.

The mood or genre of the film is psychological thriller/horror, and the film is very darkly lit, adding to the mystery and fear factor. Almost straight from the beginning we are shown unforgettable shots of impossible looking things. What looks like a large mirror is towering over the sky and this is used to show that the film is more fictional rather than realist, it also provides a memorable image that looks impossibly complex to conceive. Proven by Avatar, there is reason to believe that a film that baffles the film industry with innovative technology is likely to succeed.

The titles are silver on black, this focuses our attention on them and makes them stand out. The tag-line of the film is accompanied by a subtle animated city scape, which the camera swoops through diagonally. This addition of computer animation adds diversity to the trailer making it more interesting.

The sound bites towards the end of the trailer are of the characters screaming, this with the increasing music unsettles the viewer.

2)How does the trailer establish the themes and narrative?

The trailer uses a voice over at the beginning of the main actor, explaining what his purpose is in the film. There are also inserts of speech and sound bites that give the viewer clues as to what the film concerns. Inserts of titles that reveal the tag line of the film are also used.

2) How does the trailer establish genre?

The trailer establishes genre

4) Who is the target audience and how is this audience targeted in this trailer?

The target audience is 15 to 25 years old, but this could even go up to 30 years of age due to the complexity of Chris Nolan's films. His are more unconventional than most hollywood blockbusters, and give the audience the chance to unpick the mystery themselves rather than it being blatantly obvious. 15 to 25 is the average target audience for most Hollywood films. This is a younge audience, so the filmmakers try to appeal to them by having a fast trailer with gripping music, and an interesting animated title sequence.

5) What is the reason/ effect for using the director's name and previous work?

The dark night, the directors previous film, was very successful, so using the name will create a larger audience. The director will also gain interest for his previous successful films like momento.

Salt

1) How does this trailer promote and focus on the big star? (look at camera work, editing, sound...etc..)

Most of the scenes in the trailer, bar two include Angelina Jolie. Also, most of the sound bites are of her and there are less of the other characters. Her name is the only one to be shown as a credit.

2) Action films are thought to appeal to a predominately male audience. How does this trailer target both a female and male audience separately?

The film does appeal to men in the sense that they can go and watch an attractive woman, playing the dominant role of a hero. However, it could possibly appeal more to women. This is because women would

3) How does this trailer use editing to create atmosphere?


Heartbreaker

The trailer created for the UK is very cleverly devised in order to appeal to a wider UK audience. Although the film is in fact French, there is no French in the trailer; instead the editors have specifically chosen clips with English dialogue. The soundtrack is also an American song from the film Dirty Dancing. While the song is heard, the trailer also shows a clip of the iconic dirty dancing lift, this intertextuality is used to possibly appeal to the huge amount of dirty dancing fans. Although the trailer is aimed at a UK audience, the voice-over is clearly American; this could be to give the film a higher status, making it seem as though it were a Hollywood film.

The three trailers come across as three very different films. The UK trailer depicts the film as a cheap and cheesy romantic comedy with no real originality, this differs greatly from the other two, which are actually funny, they seem more ironic and less in your face. For example, the first trailer portrays the main man as a sexy womanizer, the others force us to laugh at his slightly ridiculous attempts to seduce his women.