Q1. I think one of the reasons for so many people seeing Pirates of the Caribbean 2, was because of the success of the first film. It was critically acclaimed and made 654,264,015 dollars world wide. This, combined with good marketing and the fact that the second film was a good film, probably contributed to its success.
Q3. I think it should be up to the parents if they want to allow their child to see a film or not. But i also think there should be a minimum age rate attached to the '12A' standard. For example if we choose 7 as the minimum age, this would mean anyone over the age of 12 could see the film, five age groups under 12 would be able to see the film as long as they were accompanied by an adult, and anyone under seven would not be allowed to see the film. I have chosen these ages because i think, with the fact that younger kids are more mature by the minute, that children above seven, will be able to tolerate this level of violence and gore. Below seven, i think it could be very frightening.
An example of a 12A film i saw was I Am Legend, probably made 12A because of the lead actor Will Smith, and his appeal to younger audiences. I was 14 when this film came out and saw it in the cinema, two years older than the certified age. I was honestly very scared during the whole film, the level of suspense was intense. Being the one who is usually never scared by horror movies, i couldn't imagine young children being aloud to see it.
Q4. I think Cloverfield was such a successful movie purely because of its marketing campaign. The first teaser trailer, which i saw, shown before the film Transformers, created a spark of mystery and speculation about the film. Also, JJ Abrams created a small universe by making websites of corporations, drinks manufactures, all giving clues to the story and making the film seem more real and in depth. People could explore these sites and almost try and solve the mystery, it was very interactive in this way. All these factors contribute to the ticet sales, because people want to know the answers.
Q5. In someways i do think the audience of tomorrow is online. These days, people want accessibility, ease and simplicity. A good example is the growth of conversion, allowing multiple technologies to be used from one device. People now want to do things with as little effort as possible, and manufacturers are letting them. Usually when i want to watch a film in the comfort of my own room, and can't be bothered to go and buy the dvd, i will go onto one of the many websites that allows access to watch endless amounts of films in full. Soon distribution companies will learn that if you cant beat online video streaming, you'll have to join it. And so a new market of online screening could fabricate sooner or later.
On the other hand i, like most people, enjoy taking part in old traditions, and going to the movies is a very old tradition, one i have grown up with as well as many other people. No one can argue how good cinema is as an experience, the surround sound, huge screen, dark room, the smell of popcorn. Although people like the idea of things getting easier, they are still more or less scared of change, and if cinema was eradicated in the future, i'd have to do something about it.
