AS Media Homework - Unit 2 Section B - Careers in the Media - Skillset

1. What’s happened with employment on terrestrial TV?

The employment levels have decreased from 23,700 in 2004 to 20,800.

2. What does this suggest about the traditional TV industry?

It is becoming less popular.

3. What’s happening in the interactive media sector?

Although there was a small employment drop due to a decrease in the web and internet workforce, the interactive media sector is still the largest audio visual sector numbering 48,600.

4. Where is the industry predominantly based?

London and South East.

5. What’s the proportion of women working in the media? Where do most women work?

38% percent of women make up the workforce. Most women work in terrestrial TV.

In Skillset’s ‘Survey of the Audio Visual Industries' Workforce 2005’ it revealed that since 1990, more women have entered the industry than men, and more black or ethnic minorities have entered the industry than whites.

In a similar survey from 2003 it revealed that just under two-thirds of people working in the media are under 35, two-thirds of all people working in the media have a degree and a quarter of those have a degree in media. Only 46% of those working in the media earn over £30,000 a year.

6. What does this suggest about the media industry?

It suggests that the industry attracts educated young people, ethnic minorities and has predominantly more women. It also suggests that the average salaries in the media are below the national average.

7. What does it suggest about media representation?

The media is represented as a very glamorous, rich and british industry. This informations suggests that this representation is wrong.