How did you attract/address your audience?
Because of the use of an American actress, we’re hoping it will attract an American audience. This fits in with the traditional tarns-Atlantic audience of Working Title films. The actress is around late 20’s and she will appeal to people of a similar age. Because of the location and film, a large number of British people will be attracted to the film. So we aim to attract quite a large multicultural audience irrespective of gender or age within the boundaries of the film’s classification. The other characters will be of similar age, perhaps even older. This could also attract an older generation, interested in conflicts between people of their age.
Why an 18 certificate?
We decided for the film to be an 18 certificate because we think it will be too scary and gory for anyone under this age. If it is an 18 certificate than it is also more likely to attract our preferred audience, those who love being scared and are horror-film-goers. Since the film is slightly appealing to a younger market, (a market just discovering horror) for instance, under 18’s, this certificate will help increase DVD sales because they will be aloud, with parental consent, to finally see it.
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